Amazon Prime is rising in price for the first time since 2018. The company has revealed that it is using the latest revenue to raise prices to $ 15 per month (previously $ 13) or $ 139 per year (previously $ 119). High rates apply on February 18th for new customers, but will not take effect until renewal after March 25th for existing customers. If youâre considering trying Prime, we recommend registering now and fixing it to the current price. 1 year.
Amazon has fixed an increase in âcontinuous expansionâ of prime benefits, along with rising wages and shipping costs. As before, we could blame some of Amazonâs more ambitious Prime Video plans for growth.according to Hollywood Reporter,from now on Lord of the Ring series The first season alone is expected to cost $ 465 million, but this does not include other large pieces. With the launch of the MGM acquisition, Amazon has a lot of media-related costs.
At the very least, the company cannot blame the increase in financial difficulties. Amazonâs net profit surged nearly 57% in 2021 to $ 33.4 billion. The protracted COVID-19 pandemic was good for Amazonâs core shopping business. The surge in profits from EV maker Rivianâs initial public offering (Amazon holds a 20% stake) helped mask the decline in revenues in the last calendar quarter of 2021, but the company will be in the near future. Obviously it doesnât require a prime hike.
The increase in prime can also frustrate people beyond Amazonâs customers. The company is struggling with workersâ efforts to improve working conditions and is raising rates despite increasing government oversight of pricing and other practices. Even if Amazon spends extra income to help its staff, there isnât much sympathy from some corners.
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