Amazon Prime is rising in price for the first time since 2018. The company has revealed that it is using the latest revenue to raise prices to $ 15 per month (previously $ 13) or $ 139 per year (previously $ 119). High rates apply on February 18th for new customers, but will not take effect until renewal after March 25th for existing customers. If you’re considering trying Prime, we recommend registering now and fixing it to the current price. 1 year.
Amazon has fixed an increase in “continuous expansion” of prime benefits, along with rising wages and shipping costs. As before, we could blame some of Amazon’s more ambitious Prime Video plans for growth.according to Hollywood Reporter,from now on Lord of the Ring series The first season alone is expected to cost $ 465 million, but this does not include other large pieces. With the launch of the MGM acquisition, Amazon has a lot of media-related costs.
At the very least, the company cannot blame the increase in financial difficulties. Amazon’s net profit surged nearly 57% in 2021 to $ 33.4 billion. The protracted COVID-19 pandemic was good for Amazon’s core shopping business. The surge in profits from EV maker Rivian’s initial public offering (Amazon holds a 20% stake) helped mask the decline in revenues in the last calendar quarter of 2021, but the company will be in the near future. Obviously it doesn’t require a prime hike.
The increase in prime can also frustrate people beyond Amazon’s customers. The company is struggling with workers’ efforts to improve working conditions and is raising rates despite increasing government oversight of pricing and other practices. Even if Amazon spends extra income to help its staff, there isn’t much sympathy from some corners.
All Engadget recommended products are selected by an editorial team independent of the parent company. Some of our stories include affiliate links. If you buy something through any of these links, you may earn affiliate commissions.
